Why does any company's product launch fail? Arrogance, intellectual laziness, chasing a trend off a cliff. Same way company owners sometimes check out and hand over the reins to management consultants.
I am not privy to their sales data; perhaps it looks terrible and they panicked. While there has been a big backlash, I don't think adult nostalgia is as profitable as childhood enthusiasm; parents might buy Roald Dahl for their kids, but there are plenty of other authors competing for their attention.
So you're evidently privy to the company's reasoning when it comes to the initial decision to censor the books, but when it comes to the backtrack you just don't know. Got it.
I didn't express any view on the backtrack. It's very obvious they realized the move was unpopular and wanted to mollify their customers. As I mentioned above, nobody asked them to do this in the first place.
You seem to be projecting some idea of your own onto me.
I am not privy to their sales data; perhaps it looks terrible and they panicked. While there has been a big backlash, I don't think adult nostalgia is as profitable as childhood enthusiasm; parents might buy Roald Dahl for their kids, but there are plenty of other authors competing for their attention.