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Of course there is always the simple and obvious (it was a marketing stunt dummies):

>"The rise in demand has been even more extreme at Wob, an online seller with a reported catalogue of two million. It has seen a 600 per cent surge in sales of Roald Dahl compared to the week before, while the author accounts for eight of the 10 top-selling children’s books since Saturday. Not bad for someone who died more than three decades ago."

Source: https://www.telegraph.co.uk/books/authors/roald-dahl-books-s...



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