That is the mainstream view. I know. And yet books like Atomic Habits rank way up there in the bestseller lists.

Skinner is probably the most underestimated figure in 20th century science. His ideas are generating billions in value to this day. And yet the sentiment most people hold about him is the one you just shared.

I’m on my phone and can’t go into details. But the whole aspect of gamification - in games, social media, TikTok, productivity apps, learning apps - is very much OG Skinner. And ChatGPT reinforcement learning? Behaviorism applied to virtual agents.

BTW, relevant to OP’s question:

> Skinner was the happiest, most productive, most creative person I've ever known, largely because he was so skilled at self-management.

That’s from the first book I mentioned.

He very likely not be "irrelevant" for the foreseeable future when people speak about behaviour.