I find it somewhat ironic that the only way I knew that "Creative America" even existed and that it was running TV and billboard ads was through the Web.
Also, it's not just "foreign criminals" who are pirating content. People right here in the US are making money doing it. See http://theoatmeal.com/blog/funnyjunk for an example. (I did a whois on funnyjunk.com and they appear to be US based).
One thing the guy definitely has going for him is that even if they strip the label off, the sense of humour and the style is still recognisable as Oatmeal.
Also, it's not just "foreign criminals" who are pirating content. People right here in the US are making money doing it. See http://theoatmeal.com/blog/funnyjunk for an example. (I did a whois on funnyjunk.com and they appear to be US based).