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People will watch certain shows or play certain video games simply because they have a voice actor that they like in.

There are certainly people who do this, but you're projecting. This is objectively a minority of the target market. I could canvas 100 children who have watched Amphibia or owlhouse and it's doubtful a single one of them could name a single voice actor in those shows.

This applies even more so to voice acting in video games, I'm an avid game player everything from GTA, to tomb raider, to portal, to baldurs gate. Gun to my head and I couldn't name a single person who voiced a single line.




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