Great question. So yes, while our suppliers charge us for usage (and that made us initially think we should too!), our customers didn’t use the product any more or less once it became unlimited.
If you’re solving a problem that a typical customer experiences let’s say 3x per week (perhaps routing an inbound sales lead to a CRM), you could charge per use, or ask “If we made it unlimited, would they use it 5x per day? 10x per day?”
With many SaaS products, usage is self-limited by the customer’s actual need, not by a transaction cost. Same goes with most telephony use cases - a typical user will only make so many calls per day, making it relatively easy to arrive at an unlimited monthly price.
If you’re solving a problem that a typical customer experiences let’s say 3x per week (perhaps routing an inbound sales lead to a CRM), you could charge per use, or ask “If we made it unlimited, would they use it 5x per day? 10x per day?”
With many SaaS products, usage is self-limited by the customer’s actual need, not by a transaction cost. Same goes with most telephony use cases - a typical user will only make so many calls per day, making it relatively easy to arrive at an unlimited monthly price.