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I thought this part was interesting:

> The New York Times provided one of the few available data points, stating that only a fraction of readers interact with non-static content, and suggested that designers should move away from interactivity

Then their citation [1] mentions: "Why? ... Users just want to scroll"

It seems like this is the approach a lot of interactive articles use these days, where most of the "interactive" content is still shown by default as the user scrolls.

[1] https://github.com/archietse/malofiej-2016/blob/master/tse-m...




Note that this is the same as us programmers preferring to have a single interface for many things instead of several mutually incompatible ones.

Also similar to how iterators are a fantastic API in most cases: lots of things can be built on top of getting the next item.


The number to compare to would be the fraction of "readers" who actually read (most of) the article. I have a hunch it's also a small fraction.


Very interesting. I'm working on on app that has "slides" users click a button to progress through. Now I'm wondering if users would prefer to "scroll" through the content instead.


I can say there has never been a time where I’ve preferred having a button instead of scrolling.

I’ve interacted with sites where scrolling locked in to pages, and I thought that was fine (As I say this, that sounds like “swiping” - which I think is fine and feels intuitive).




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