And what's the last revolutionary consumer technology that has come out of Apple? The original successful Macs, the iPod, the iPhone, iTunes, those were all under Jobs.
I don't know about revolutionary, but Apple's service revenue alone for 2022 was larger than the revenue of McDonald’s and Nike combined. Things can be wild runaway successes without being revolutionary.
You might dismiss it, but for me AirPods are the biggest QOL improvement from tech since smartphones. Bluetooth headphones were atrociously hard to use before them.
apple's bluetooth experience is so refined it's practically revolutionary in general. I used to fight bluetooth mouse/keyboard problems all the damn time, I'd have keyboards that suddenly stopped responding or would repeat a key over and over again, mice that would suddenly scroll like an inch at a time, etc. The best experiences were on an Intel NUC that might only have an issue once a day or a couple times a week, but it still was occasionally temperamental and barring that every single other platform I've used ranged somewhere between "highly flaky" and "completely unusable". When it's happening multiple times per day it's just not acceptable.
even a dell latitude business laptop is something else I'd consider that should probably be close to the intel nuc level of "mostly works with minimal flakiness" but it flatly was not... and the intel NUC was extremely flaky compared to everything apple I've used. And everything besides the NUC that used Intel wireless chipsets was a complete disaster that was basically unusable. When I have to put a USB bluetooth adapter in my B550 motherboard to get something that works... yeah.
know what I haven't had to fuck with since getting an intel macbook for work, and a M1 MBA for around the home? bluetooth problems. somehow apple can figure it out, even when using that same flaky intel hardware. nowadays I can just reliably assume that any connection problem means my peripheral has a dead battery for some reason.
When the iPhone was introduced , there were already 1 billion phones being sold each year. Sj said he wanted Apple to sell 10 million to capture 1% of the market.
There can’t really be anything bigger than the phone market that has 90%+ world wide penetration.
