Yahoo Japan is probably the most visited website in Japan. They are known for more than just Auctions.

Yahoo Japan is a separate company from Yahoo. It used to operate with licensing for the "Yahoo" brand, until it bought the brand usage outright from Verison a couple years ago.

Therefore, Yahoo's operation has no effect on Yahoo Japan. It is more affected by its parent company Softbank. When Softbank faced losses from its Vision Fund, they reorganized Yahoo into a subsidiary (in lieu of being a sibling company) and therefore consolidated its profitable accounting as well.

> Yahoo Japan is probably the most visited website in Japan. They are known for more than just Auctions.

I just walked past a Yahoo Japan physical store selling SIM cards and unnecessary plastic objects. Although it looked like no customer has actually wandered in there since the 90s..

Huh, today I learned. That's interesting. Reminds me of how the ownership is for some of the convenience stores are too.

Yahoo Japan is now completely separate from Yahoo US. Yahoo Japan was originally 33% owned by the Sunnyvale Yahoo but when Yahoo US was sold, Softbank/Yahoo Japan bought back its shareholdings from the US Yahoo.

Yahoo Japan was paying fees to Yahoo US for use of the brand name, but they bought the rights outright recently I think.

Yahoo is still in the top 20 most visited sites in the US

I cannot understand how. Do they have some big deals with some vendors to be the default on cheap laptops or something? Otherwise, who is using yahoo search?

Sports, News, and Finance. Those verticals are all MASSIVE. Remember, just because you don't use them, that doesn't mean no one does.

My opinion, news is pretty clickbaity but Sports (particularly the season-long fantasy games) and Finance are both still best-in-class. It's borderline amazing how resilient they've been.

I use yahoo finance regularly, I do not know anything better.

It must be deals to be the default page and Yahoo still seems to be the preferred end point for search redirect malware:

https://malwaretips.com/blogs/yahoo-toolbar-removal/

I like yahoo finance. Also when it seems like slack is having whatever issue and won’t load I open up yahoo to see if it’s my internet that’s the problem.

Muscle memory from my childhood days when I’d type in yahoo and edit my avatar lol.

I suspect they are the most popular Fantasy Football platform.

Yahoo focused on building a large collection of different sites. I don't think search for Yahoo was ever very good, but they could accumulate reach by capturing different audiences.

Yahoo includes many AOL properties that still have a following.

My muscle memory from 1995-1997 to test network connectivity is to ping yahoo.com.

During the ‘90s I pinged yahoo servers 24x7 to keep the inactivity timeout from dropping my connection. Then one day the phone rang - and I discovered they had blocked ICMP so my connection dropped.

There were so many telemarketers pounding my phone that anytime I got disconnected the phone would ring within thirty seconds and that would be my cue to go investigate.

Maybe no one, but I know a ton of people using it for news, sports, finance, …

My primary personal mail account is still a Yahoo Mail account that was spun off from Verizon some years ago. But I haven't used their search in... I'm gonna guess 15 years?

They target specific niches now like finance, sports etc and certain geographical locations.

Yahoo Japan for example is a large part of their traffic.

No, it's not. Yahoo Japan has nothing to do with the Yahoo in this article.