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There isn't an opt out for things like facial tracking, and it doesn't bring benefit unless your goal is to be sold things based on being calculated. If they had a way to automatically track you for your benefit like emotional distress, lost kids, etc it is not adversarial. My goal is to not be sold things I don't need or to add to their data, so I don't go to Disneyland.

Is there any benefit to the end user if they're not interested in being sold to? If I don't get one is adversarial and they are my enemy.




Some of their tracking is directly improving guest experiences in the parks though. Live data from magic bands helps with crowd control measures for example.

Sure, this is ultimately a business move, but it's not a manipulative tactic, it's actual product improvement. If you don't care for Disney to begin with that is fine, but I think the tracking absolutely can bring benefit to the entertainment value of the trip if you are a fan of the parks. I like having my ride photos automatically show up in my account and having my lunch pickup order come out with impeccable timing.

I'm not saying Disney doesn't also play psychological tricks to get you to buy more, and probably they are using personalized info for that. I'm just saying "it doesn't bring benefit unless your goal is to be sold things based on being calculated" is not entirely true either. It does improve things you are already paying for like how efficiently you can plan your activities each day in the parks.


Thanks I haven't been to Disneyland in a long time. I'm so used to seeing tracking with no benefits I didn't believe it could be used in a way that a customer like yourself defends it and says it has uses you benefit from.


> it's not a manipulative tactic, it's actual product improvement.

Such things can be, and often are, both.




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