It's wild people are still trying this. We were making these news aggragation websites 10 years ago all the time.

There is even a Quora question about it I'm 2014: https://www.quora.com/Why-have-most-personalized-news-startu...

There was one pretty big one that failed, anyone remember the name?

I don't think the tech changed that much, also were using bunch of machine learning recommendation algorithms at the time.

If anyone can pull it off its probably them, good luck to them.