I think it's a symptom of a bigger problem. It's tied to shrinkflation.

The problem is that the cost of many things has just gone up, a lot. And the US has bent over backwards to ensure no one has to pay the real cost of gasoline.

If customers were really seeing the true cost of every good and service they bought with no manipulation, hidden fees, shrunken products, etc, demand would fall drastically and we'd go into a recession.