It's mostly CRUD, and the stack is very boring: Rails/Hotwire/Bootstrap, about 10k lines (we have apps for the staff on the ground, agents and agencies that we partner with, and some other stuff in there). The tricky part of handling the bookings is that on any given day we have a limited number of horses and multiple types of rides: 3 trails at 10AM, 1 trail at 3PM. A few times a month we'll max out the horses and not have availability for a given time. We can burst horsepower if we need to and accommodate bigger groups if we're hitting capacity and suspect load will maintain its current HPH. (that was a stretch; I tried)
We also track what horses have been used and how much so that we're not riding them into the ground — the people on the ground have an app I built in Framework7 to manage everything; they love it and Framework7 is very fun once you get rolling.
We ask for a 20% deposit to "hold [your] horses" and to prevent no-shows; the rest is transacted at the ranch (though we make the option to pay in full available if you email us). Our cancellation policy extremely flexible and though we say 24 hours on the site, we've never not refunded someone.
An absolutely amazing story. I’ve wondered for a while how powerful bringing skilled software engineers (let’s be honest, people don’t give us credit for the amount of actual business skill is required to effectively do this job) into small businesses would work. Most people who don’t work in tech or advertising don’t think so much about tracking everything. It presents a pretty big opportunity for both small business owners and software people.
One of the things I wanted to do was understand who our customer was. They had really no idea. Waivers are all digitalized and ask for the basics: name, date of birth, where you're from, emergency contact. I use a "gender API" to get the gender of the rider the best we can, and from there we have learned a lot about who our typical customer is.
Some fun factoids:
* typical rider is 35-44. Less than 10% of riders are under the age of 24,
* about half of people book when they're in Mexico
* average lead time is 7 days
* about 66% of riders have riding exp; about 33% consider themselves "novice" or "expert" riders
Question is how sustainable is that. If you get bored at some point, who will be able to take it over. RoR is a reasonably safe and stable stack from the PoV of software devs, but the discussion above about facebook makes me wonder if they'll end up in 10 years with a website 'stuck in 2020'.
Edit: Saw the URL from another comment. Great work, simple and does exactly what’s needed.