If you have the patent on this tech and the ability to manufacture them in bulk why would you sell? There is a huge potential here and selling it to one of the big guys to just then sit on a few billion at home seems quite a boring life.
Apple can easily license or buy from them which is what they do with other tech. Apple does not make OLED panels themselves nor do most that use OLED panels in their products.
> selling it to one of the big guys to just then sit on a few billion at home seems quite a boring life.
Depends for who. If you are inventor, you can sell your invention and then go on working on your next invention without worrying about cash instead of trying to be a businessman doing business.
Apple can easily license or buy from them which is what they do with other tech. Apple does not make OLED panels themselves nor do most that use OLED panels in their products.