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1. My guess is the same as yours - it’s to avoid suspicion. And maybe creating new accounts is easy enough that there’s no reason to over-use one account.

2. Yes, I imagine this is either to avoid suspicion or because the person writing/pasting this comment wasn’t paying attention and chose the wrong rating. Even fake reviews will have an error rate above 0 :-)

3. I was curious about that too. Another possibility is that the service really does suck, that’s reflected in the old negative comments, and eventually these businesses resorted to paying for reviews. All guesses though.




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