> Now I don't actually have proof that interest rates directly affect Google (who is probably flush with cash/very profitable/has high margins/has lots of money coming in).
It affects everyone. When interest rates increase, the risk-free rate of return is much higher than when interest rates were 0. That means the ROI of each incremental dollar needs to be higher than it previously was, and when companies have a lot of projects with low risk-adjusted returns, they'll axe those.
It affects everyone. When interest rates increase, the risk-free rate of return is much higher than when interest rates were 0. That means the ROI of each incremental dollar needs to be higher than it previously was, and when companies have a lot of projects with low risk-adjusted returns, they'll axe those.