Fundamentally a Google search typically returns a research project that involves the user attempting to build their own mental model of the "truth".
ChatGPT instead returns an answer that needs research to verify facts.
This second approach is already quicker for many use cases and can get much better.
So yes, the user may still need search engines to verify. But in the future, it seems unlikely that search will be the dominant, primary means of people accessing information.
The problem for Google with ChatGPT-a-like results is that they strip out the presentation of Google's ads and one of its most significant revenue streams. The chief advantage of Google acting quickly is it increases its chances of retaining an ad business.
ChatGPT instead returns an answer that needs research to verify facts.
This second approach is already quicker for many use cases and can get much better.
So yes, the user may still need search engines to verify. But in the future, it seems unlikely that search will be the dominant, primary means of people accessing information.
The problem for Google with ChatGPT-a-like results is that they strip out the presentation of Google's ads and one of its most significant revenue streams. The chief advantage of Google acting quickly is it increases its chances of retaining an ad business.