It is a really good logo. I mean, it's up there with CocaCola and Nike, imo. I had always thought it must have been done by a professional, or at least, someone very very talented. It's just a little too perfect.
Seeing the iterations was really interesting. Sometimes you have to go through a few complex versions before realizing that simpler is better.
Seeing the iterations was really interesting. Sometimes you have to go through a few complex versions before realizing that simpler is better.