Who is large and powerful in the tech industry? Apple, Microsoft, Oracle, Adobe... they all have their own long-established lobbying efforts in place.
Unfortunately, they don't care about the internet; the net is actually disruptive of their business model, for the most part. You can look at BSA's position to see what "big money" from the tech industry really wants. For them, Google, Facebook etc, are uppity competitors, and they'd love to see them cut to size by the government.
So it's rather the internet-based industry, rather than the generic "tech world", who should improve their lobbying. FB, Google and Twitter execs should start cashing in some of those umpteen photo-ops with Obama, threatening to sponsor and enable primary challengers for everyone who will vote for bad bills. Even better, threaten to silently downrank specific politicians on their sites: "we can do censorship too, let's see how you hurt when people can't find your donation page".
I hate to break it to you, Apple, Microsoft and the rest: they're all essentially internet-based. If Apple doesn't care about the internet, they need to have a long, hard think about why people are buying their products. How many iPads are they going to sell when people can only access a crippled version of Facebook and Twitter is shut down?
The technology industry as it is today exists almost exclusively because of the ubiquity of the internet. Companies whose products stand to suffer directly from SOPA are not the only tech companies that should be worried; any company whose profits are a result of the proliferation of the internet should be scared of SOPA. That's almost every single tech company out there.
Unfortunately, they don't care about the internet; the net is actually disruptive of their business model, for the most part. You can look at BSA's position to see what "big money" from the tech industry really wants. For them, Google, Facebook etc, are uppity competitors, and they'd love to see them cut to size by the government.
So it's rather the internet-based industry, rather than the generic "tech world", who should improve their lobbying. FB, Google and Twitter execs should start cashing in some of those umpteen photo-ops with Obama, threatening to sponsor and enable primary challengers for everyone who will vote for bad bills. Even better, threaten to silently downrank specific politicians on their sites: "we can do censorship too, let's see how you hurt when people can't find your donation page".