If you actually have the ability to make great matches, matches so good you are concerned you will lose two customers, you should be running a matchmaking service and not a dating website.
If I used a matchmaking service and it provided me with "end your subscription to a dating service 90% of the time" matches I would be telling everyone I knew.
Always sort of ethereal looking hot 40'sish blonde women. Implicitly promising you'll be able to date and marry one of those (but of course the hot 40's lady is the matchmaker).
They sort of similarly implicitly promised you could meet and marry a doctor or exec or something.
Most relationships end at some point, and datings sites are often used by those still in relationships (open relationships, polyamory, cheating, etc...)
