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My conjecture is two folds:

1. There are more well-written books than blogs. 2. New books are more discoverable than new blogs.

There are more well-written books, because 1) there's a longer history of books being written, and 2). books bring money. Popular books bring tons of money. Blogs on the other hand, is much less remunerative. As a result, if you are going to write something with a lot of effort and care, something packed with information and backed with research, why not publish it?

Books are more discoverable, in the sense that they are usually much more advertised than blogs. Authors and publishers will want to push and promote their books, to books stores, to Amazon, to Google/Meta, to book tubers, and whatever ad platforms out there.

Blog writers, even the really good ones, are mostly laissez faire about promoting their own website. In fact, blogs with aggressive marketing are usually shit blogs.




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