Tractor market will soon be geared towards Farming-As-A-Service. John Deere has already bought multiple autonomous tractor companies. The biggest ones at 305 and 250 million are Blue River and Bear Flag,
Also: JV with GUSS automation orchard spraying tech. And Light for some kind of vision AI. There is a ‘startup incubator’ guy sitting in SF and JD is furiously buying everything they can get their hands on. In fact, I know at least two moderately funded startups whose sole aim is to be acquired by JD.
Meanwhile Case IH/CNH is also invested in Raven(that I like a lot actually and can give a good run for JD who hasn’t been lagging behind in the grain/combine automation equip). AGCO/Massey/Fendt is looking at the retrofit sector. Bless their hearts.
It’s time to consolidate just like with the Ag inputs/seeds/fertilizer where I think a few giants control almost all of the market after a flurry of mergers and acquisitions: Dow/DuPont, Sygenta/ChemChina, Bayer/Monsanto. BASF stands alone but they are not big on seeds. Dow/DuPont merged but then spun off Corteva, but it’s still incestous. It’s the Big4 now. Same thing will happen with the tractor and equipment sector with the main players being JD, CNH and AGCO.
It is what it is.
ETA: Let’s not forget how JD almost bought Monsanto before it went before DoJ to stop the sale and Bayer ended up paying 60 something billion for a lemon right before the Roundup trial. JD desperately wanted Climate Fieldview and Monsanto that owned Climate did NOT include it in the sale to Bayer. Fun times.
Also: JV with GUSS automation orchard spraying tech. And Light for some kind of vision AI. There is a ‘startup incubator’ guy sitting in SF and JD is furiously buying everything they can get their hands on. In fact, I know at least two moderately funded startups whose sole aim is to be acquired by JD.
Meanwhile Case IH/CNH is also invested in Raven(that I like a lot actually and can give a good run for JD who hasn’t been lagging behind in the grain/combine automation equip). AGCO/Massey/Fendt is looking at the retrofit sector. Bless their hearts.
It’s time to consolidate just like with the Ag inputs/seeds/fertilizer where I think a few giants control almost all of the market after a flurry of mergers and acquisitions: Dow/DuPont, Sygenta/ChemChina, Bayer/Monsanto. BASF stands alone but they are not big on seeds. Dow/DuPont merged but then spun off Corteva, but it’s still incestous. It’s the Big4 now. Same thing will happen with the tractor and equipment sector with the main players being JD, CNH and AGCO.
It is what it is.
ETA: Let’s not forget how JD almost bought Monsanto before it went before DoJ to stop the sale and Bayer ended up paying 60 something billion for a lemon right before the Roundup trial. JD desperately wanted Climate Fieldview and Monsanto that owned Climate did NOT include it in the sale to Bayer. Fun times.