It's not about bad people not willing to pay, it's about your employer or their partners trying to milk consumer with different platforms and artificial restrictions. When you push too far, people will try alternatives ways (potentially illegal) or stop watching.
Sure, you will always find some people who will never pay. Focusing your business on this audience doesn't sound smart.
Just design something convenient and most people will be happy to pay. Basically, I wouldn't blame people for the current streaming landscape.
Research says that 30% of pirate consumers are "pay never" and couldn't be convinced to watch legitimate streams. I recall when we did a boxing match and made it available free, you could sign up for a free trial and then cancel, yet our anti-piracy measures showed huge numbers of pirate streams watched by a large number of people. So, even without restrictions, only asking people to follow a simple sign-up process, we still had piracy.
Also as I've said in another reply, the cost and market restrictions aren't a consequence of the streaming platforms decisions, they're what the rights owners/leagues decided is their business model.
I don't want to attack anyone, just remind people that piracy isn't just innocent fun.
Sure, you will always find some people who will never pay. Focusing your business on this audience doesn't sound smart.
Just design something convenient and most people will be happy to pay. Basically, I wouldn't blame people for the current streaming landscape.