Why wouldn't it? At $1300 a month, this is going to be a massive business for these companies.

I read a statement from Novo Nordisk to their investors where they said they simply underestimated demand for the drugs. They expected a slow uptake and instead received an explosive one. They are working hard to increase production.

If "Capitalism" involved the conscious coordination of all industry to maximize consumption, perhaps not. But in the terms of, raise money to buy a factory, have factory produce goods, sell goods, there seems to be a huge market for these, quite expensive, goods.

edit: You could even argue, in a conspiratorial mind, that by getting people addicted to sugar ($0.0002 / mg) in order to then get them addicted to a drug that costs ($10/mg) is peak "Capitalism"

> edit: You could even argue, in a conspiratorial mind, that by getting people addicted to sugar ($0.0002 / mg) in order to then get them addicted to a drug that costs ($10/mg) is peak "Capitalism"

Oh you absolutely could argue that. That's pretty much right on the money. It doesn't require conspiratorial up-front planning. Just a tragedy of the commons in an environment of capitalistic incentives without the necessary constraints around it.