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The article doesn't really explain this very well, but the Chinese consulate is in the middle of BFE in NYC -- it's out on the West Side Hwy in no man's land. This is as much about location as complexity/UX. To get to the business idea part, you'd stumble so hard over the importance of physical location, I'd like to think most HN readers would find it hard to miss.

It's a cute business, but there's no economic moat here. The principals acknowledge as much in the article. What would be more interesting is a business that challenged the status quo in the expediter side of the passport/visa business.




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