There's a huge advertising opportunity in language model advertising. Think about anything a human salesperson does to advertise, except automatically and at scale.
Examples:
* When you ask for recommendations, it gives you x branded option or maybe the "best result" with an advertised alternative.
* When you search for symptoms, it recommends name brands instead of generics.
* When you ask for recipes, it directs you to <advertised cooking site>.
* When you ask for poetry in the style of Longfellow, it recommends an audiobook as "something you might enjoy".
* When you want to know about what happened to <recent celebrity that died>, it says "they died in a high speed chase according to <celebrity rag>. Here are some pictures and links to an article with more information"
* Platform integrations, like linking to the Google/windows store directly.
Many of these are already done by primitive assistants like Alexa. Going beyond that, you can copy pretty much everything done by influencer marketers in a chatbot.
When I want to buy something like an air fryer, I either want something to either tell me the best overall air fryer, or the best one for me (“best air fryer for individuals with small kitchens”). I don’t want to do a whole bunch of research with just the raw specs to try to determine which is the best one for a person like me.
I could be nice to have an AI ask me questions about what I hope to use it for, what kind of space I have, and what my budget is, and then give me some recommendations.
GPT with ads wouldn't provide that service. All that would provide is a masterfully crafted, possibly false argument for why you should buy the product that paid for placement. You can already get that with google minus the conman pitch. So how is this even an improvement?
You wont get an honest answer from somebody taking money to sell one particular brand of air fryer. That would be like typing "air fryer" into Google Search and buying the first ad result.
When has a degraded product experience ever stopped advertisers? Even the famously UX-oriented Apple has inserted all sorts of upsell notifications, and nags into modern devices.
Examples:
* When you ask for recommendations, it gives you x branded option or maybe the "best result" with an advertised alternative.
* When you search for symptoms, it recommends name brands instead of generics.
* When you ask for recipes, it directs you to <advertised cooking site>.
* When you ask for poetry in the style of Longfellow, it recommends an audiobook as "something you might enjoy".
* When you want to know about what happened to <recent celebrity that died>, it says "they died in a high speed chase according to <celebrity rag>. Here are some pictures and links to an article with more information"
* Platform integrations, like linking to the Google/windows store directly.
Many of these are already done by primitive assistants like Alexa. Going beyond that, you can copy pretty much everything done by influencer marketers in a chatbot.