The most glaring and obvious problem with this model is that your customers are paying for all of your investment. If you can’t invest large or fast enough to provide benefits your customers need, they will most certainly leave. The second most glaring flaw is that the shortest path to what the customer wants does not lead to Macintosh or iPod or Watch. Big ideas need big investment before customers come around to the idea.

This articles wastes too much time on its appeal to personal incredulity when the answers are so obvious.