I'd argue there are a lot of app experiences that are inherently subpar by being apps.
Plenty of services are simply "good enough" as a web page. I don't need a permanent icon on my phone from the local pizzeria for the once every 3 months I order for pickup. How can you make my experience better with an app? Invent different and weird new checkboxes for the order selection process, or just hope they can poll for tracking data that wouldn't exist inside a browser session?
Apps are also a terrible fragmentation for "transient" interactions where you're starting with a search or other activity, and incidentally brush across the content, rather than starting with a full "I'm going to use an app" mindset. Suddenly the UI changes and flow is broken. (see: any time you search for something and click a Reddit result)
Plenty of services are simply "good enough" as a web page. I don't need a permanent icon on my phone from the local pizzeria for the once every 3 months I order for pickup. How can you make my experience better with an app? Invent different and weird new checkboxes for the order selection process, or just hope they can poll for tracking data that wouldn't exist inside a browser session?
Apps are also a terrible fragmentation for "transient" interactions where you're starting with a search or other activity, and incidentally brush across the content, rather than starting with a full "I'm going to use an app" mindset. Suddenly the UI changes and flow is broken. (see: any time you search for something and click a Reddit result)