If you are writing constant posts on personal finances: remortgag, consolidating, getting a financial advisor etc. & the ads that get posted are reasonably relevant (very dependant on the industry) & the readers are 'get a cup o coffee & read' type (digg/stumble/slashdot are reportadly click happy 15 second visitors), then you can get a good amount.
Its important to think about this from the advertisers perspective. The industries where click costs are high are where a large number of clicks can become substantial sales. Services are a biggie: everywhere from mortgage consultants to plumbers.
If you are writing constant posts on personal finances: remortgag, consolidating, getting a financial advisor etc. & the ads that get posted are reasonably relevant (very dependant on the industry) & the readers are 'get a cup o coffee & read' type (digg/stumble/slashdot are reportadly click happy 15 second visitors), then you can get a good amount.
Its important to think about this from the advertisers perspective. The industries where click costs are high are where a large number of clicks can become substantial sales. Services are a biggie: everywhere from mortgage consultants to plumbers.