As it stands, pageview content ads don't generate enough revenue to run a paper using a print newspaper inspired business model.
They have experience with that via About.com. How much better could the NYT do then About?
Not saying they definitely shouldn't do it, but definitely not for the ads. If they could get archives-to-print conversion without cannibalising any other businesses that rely on owning content, maybe they could break even on lost subscriptions. Maybe not.
As it stands, pageview content ads don't generate enough revenue to run a paper using a print newspaper inspired business model.
They have experience with that via About.com. How much better could the NYT do then About?
Not saying they definitely shouldn't do it, but definitely not for the ads. If they could get archives-to-print conversion without cannibalising any other businesses that rely on owning content, maybe they could break even on lost subscriptions. Maybe not.