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That's a good point, but it's a startup point, right? At scale, the percentage of the addressable market that is sufficiently served by your free option does matter, doesn't it?

I get that this is a startup article, and my thought reading this article was "well, that's conversion math for you." But you're making a broader point.




You can actually induce your own pressure on the free users by changing your product so that a very valuable piece is now in the paid section. Sometimes you can create your own demand. Have a look at avvo.com. They do it well.




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