So is my local church a product because they pass around a hat? You seem a little muddled, or maybe you just see everything in the world through a product lens, never taking off your marketer (or whatever) hat.
A highway is not a product, it's infrastructure. In the same way, Mastodon is infrastructure. If someone sells a Mastodon app, that's a product, just like someone selling traffic cones or a car is selling a product.
Not everything in the world is a product. We don't live in a world of products and the void.