Unless they are trained to give you ads first, in its current form, it is going to be super difficult to make money out of it.
It is the Reels scenario for Facebook once again. They can copy TikTok, but they more the do, the more revenue they shift from their money maker, thus losing money.
Google will have to take it slow, making ChatGPT style component in their service, while not hurting their main resource of revenue.
And even if they put ads in the AI's answers you could just feed it trough other AIs to adblock it (by asking to remove ads from this text). Will be interesting to see it happen because I'm sure some of them will do that.
to answer your question, you'd use something like the knowledge graph to tease out relevant product queries from the conversation and train the model to respond with both the general response but also what you might called the custom intent, which would vary per user.
this is what search already does, but making this scale with a language model is probably expensive, hence why google doesn't already release meena
Unless they are trained to give you ads first, in its current form, it is going to be super difficult to make money out of it.
It is the Reels scenario for Facebook once again. They can copy TikTok, but they more the do, the more revenue they shift from their money maker, thus losing money.
Google will have to take it slow, making ChatGPT style component in their service, while not hurting their main resource of revenue.