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This strikes me as market absolutism - if you are participating in a market then you have to believe that the market will solve all of your problems or else they aren't valid. People can believe a company is behaving "wrongly" even if it profitable and successful.

But there are almost always other social dynamics at play, true free markets are rare. You can generally "like how capitalism works" and not believe that markets will optimally solve every problem all the time.

Also, "the market" is an abstraction. What actually kills companies? People stop using their product. Criticism/boycotting is a market force. Capitalism requires informed consumers and this is consumers sharing information.

Markets also take time. Even if you believe the market will solve a problem, it will take time for the "bad" company to die and other firms to take it's place.




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