You listed the less-important parts of that story. The important part was what your start-up offered, how it helps the world, and whether the product(s) and the technology went on to be used by many people/organizations or not...
There was interesting work on crawling and search, we went bankrupt trying to provide useful tools for people to find different products and the different places to buy them, then became profitable farming our content out for SEO.
We were then bought out by a domain parker who wanted to marry our monetization with his traffic; as far as I know it didn't work, but that was when I left.
