I considered banks, but I think the backlash comes down harder on tech companies because we instantly jump to criticizing on social media, and they are more susceptible to it's effects.
Yes I think you are right, it comes down harder on tech companies because of their audience, but that audience (social-media saavy) is growing much wider and more mainstream, and we as consumers are lucky to live in this age where we can actually create a tangible media backlash so early!
Another commentor mentioned Ticketmaster. They were fortunate enough to establish absurd fees before the social media era really took hold.
If social media existed as well as it does today 10 years ago, I do not think we would be paying so much for things like Ticketmaster or cell phone texting precisely because of the backlash we are capable of creating these days.
