Rather, there was no widespread knowledge and/or consensus on how a social network should be at the time. Models were a plenty. For example, Lunarstorm started out some 3 years (2000) before MySpace and in a year (2001) reached 600k users (it would plateau at 1.2m in 2007) but it had none of the Geocities stylings of MySpace. Instead it had a feed of your friends' activities, private messaging, notes (called diary), and message boards. It's just that the Internet back then was not the sharing ground it has grown into today, and people in other countries than Sweden were probably not aware of this particular site.