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The reason is likely simpler:

- It is expensive (~0.5c per generated answer)

- It is (currently) slow (2-3 seconds to result)

- It is hard to place ads inside direct answers (probably the most important)



Those problems don't seem insurmountable, especially if it is 10-100x better than Google.


If it's a good result I'm sure there are many people that would pay 1c per search. I've made 16 searches today, far less for stuff I didn't find with ddg. If I was after something specific I could charge my account with $5 and search away.


I agree, but that is not how Google search (currently) operates.


Great opportunity for someone to disrupt

Costs are only going to come down.




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