Globalization was sold to the emerging countries and the developed nations were perfectly ok with it as long as the west was winning. Now that emerging countries are extremely more efficient and competitive suddenly globalization has become a dirty word. Well it is time for west to understand that countries used to trade before globalization and will continue to trade after globalization. They will all do so in their own terms.
This is a straw-man argument. Emerging economies get money and jobs out of the globalization arrangement. That's more than enough to sell emerging economies on the idea. Globalization needed to be sold to western economies. Why, after all, should the western economies sacrifice money and jobs? Western economies, they were told, would benefit due to more efficient economic operations, or so the neo-liberal economic orthodoxy went.
Now globalization is unpopular in the west because the west realized neo-liberalism is bullshit, for lack of a better term.
Western economies benefited immensely from neo-liberalism. The problem is that by nature, the most significant gains went to the rich. The rest of the population got some cheaper gadgets to play with and a lot of bullshit service jobs.