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Amazon likely sells their hardware below cost and hopes to make it up in orders using Alexa. From reports that didn’t seem to be adding up.

Apple’s strategy is different where Siri is a convenience feature for the devices that they sell for a premium. I doubt that Apple has invested anywhere close to $10B in Siri.

We haven’t heard of Google is bleeding to the degree that Amazon is on the Google assistant. I suspect not.




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