Nah. Their business has grown almost logarithmically over the past few years, even during the pandemic. (Edit: in my original comment my wording suggested their business as has stagnated or plateaued; it hasn’t, but they’re having to fight harder for non-repeat/new clients.)

The problem is SEO and people who see the price difference and don’t know any better.

Repelling down a rock face into a canyon without a helmet? Darwin will sort that segment of the market out fairly quickly, unfortunately.