Before there were smartphones it was universal that anything other than a PC had a cheaper CPU but it was maybe 1/3 the price for 1/30 the performance. That is, off-brand CPUs of all kinds were a terrible bargain.

Then smartphones came along and there was another commodity platform that gave good price-performance. Around that time Intel also got interested in making low-performance parts with low sticker prices but that were highly uneconomical if performance or user experience mattered.