I don't think this product entirely competes with travel books.
I think the value is that it makes the decisions for you. You already have your itinerary set in logical/geographic order.
If I'm running through a city for 2 days, I know I can't squeeze in everything. I can either waste time deciding what to do or I can buy this and see something I know will be awesome.
Not to say that there isn't room for other revenue streams or that other revenue streams may be better, but I don't think direct sales should be discounted before a proper test.
Yes...you absolutely nailed the value we believe we're providing. Thanks :-). In fact, we've thought about re-marketing ourselves as "last minute travel guides" or something to that affect.
....ImpromptuItinerary.com? It's available. I don't know if I like it though. Too many vowel sounds, not enough hard consonants. Though the name is a pretty good description of the product.
I think the value is that it makes the decisions for you. You already have your itinerary set in logical/geographic order.
If I'm running through a city for 2 days, I know I can't squeeze in everything. I can either waste time deciding what to do or I can buy this and see something I know will be awesome.
Not to say that there isn't room for other revenue streams or that other revenue streams may be better, but I don't think direct sales should be discounted before a proper test.