Regarding the iPhone, I agree completely (no one else comes close). However, not so sure on laptops. I think when your "big change" is that the body of the laptop is built out of one piece of aluminium (as Ive prounouces it), then you might be in trouble. The average consumer does not care about that.

The competition has figured out that design and weight matter and as a result has produced some pretty nice looking, very portable machines... for a lot less.

I personally am sticking with my iMac/Macbook, however as price becomes more of a factor, I think that negatively impacts apple.