There is nothing simple in data moving. Problem is that it can be abstracted away so you do not have to worry about it. Out of sight out of mind. Example - majority of the CPU area is devoted to data moving problem (cache, branch prediction, out of order execution, register renaming). The same is happening on other levels of the stack (OS, network and so on).
Twitter is the 4th most visited site in the world.
https://en.wikipedia.org/wiki/List_of_most_visited_websites