Are you seriously suggesting that making people believe that you're running the company to the ground is a good way to build publicity?
It's true that good publicity comes from amazing turnarounds. Final Fantasy XIV is a good example, since FFXIV 1.0 was widely regarded as terrible and 2.0 was lauded for somehow miraculously turning the company's fortunes around.
But the big difference there is that it was a new management that did it. You don't get points for completely ruining your company's best-known product (to the point where some believe it to be the company's only product).
The reason people are "using" Twitter now is to watch a trainwreck. Most people by now probably have a backup plan.
It's true that good publicity comes from amazing turnarounds. Final Fantasy XIV is a good example, since FFXIV 1.0 was widely regarded as terrible and 2.0 was lauded for somehow miraculously turning the company's fortunes around.
But the big difference there is that it was a new management that did it. You don't get points for completely ruining your company's best-known product (to the point where some believe it to be the company's only product).
The reason people are "using" Twitter now is to watch a trainwreck. Most people by now probably have a backup plan.