I understand it's appealing, oh let's hate on the influencers. We DO see influencers advertise pharmaceuticals / health adjacent products, like with public health campaigns, that is a regulatory distinction and not a substantive one. When asked what was the one thing he wanted, Dr. Fauci said, 'Leonardo DiCaprio to encourage people to advocate for COVID measures.' They use ad inventory, they use ad techniques to reach their audience, they ARE ADS. Seemingly regulators have figured out a process for them.

Video games are really interesting too. For some people, they are medicine! For some people, they substitute alcohol!