Read SPIN Selling by Neil Rackham instead of this (crappy) article, if you're se... | Hacker News

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rdl on Dec 16, 2011 | parent | context | favorite | on: How to Close a Sales Call

Read SPIN Selling by Neil Rackham instead of this (crappy) article, if you're selling "major sales".

http://www.amazon.com/Major-Account-Sales-Strategy-Rackham/d... is good, but SPIN Selling itself is a better intro.

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