Recovering marketer from the productivity space here. Your product looks great. Here's my two cents on the "positioning" dicussion happening: the copy on your "Our story" page reads like most other productivity apps out there. Sorry to be so blunt, but it's generic, buzzwordy, and you can swap your company name out for any other company.
> That's why we decided to build XXXXX — an all-in-one work management software that is simple to learn and easy to use.
What's missing IMHO is this: why did you undertake the drudge of building this? All software creation is motivated by a disatisfaction with what's already out there, so what is the unique point of view that motivated you and... it is hoped, will motivate an audience who shares that point of view. It's not why you are better, cheaper, faster (those are terrible vectors for positioning btw) it's what makes you different.
Are you anal-retentive about detail and hyper-connectedness (JIRA)? Are you psychedelic burners who want to bend a spartan UX into infinite directions (Asana)? Are you cutesy but robust (Trello)? Are you so hyper-opinionated about product management to the point of pedantry (Basecamp)? All these are perfectly cromulent points of view by the way. Marketing positioning is about articulating YOUR point of view, in order to activate the tribe that shares it.
For more on this see Simon Sinek or Chris Lochead. This is my favorite topic in the world. Good luck with your product!
Thanks so much for your invaluable feedback and suggestions. We're tech guys, not marketers, so we find positioning really challenging at the moment. Thanks again for taking the time to give us some GREAT advice.
as a founder, you are no longer allowed to say "we're tech guys, not marketers" anymore :) this is now your job. hope you take this great advice and stand out. vsri said it faster and better than i could so will just endorse - please dont say what you think you're supposed to say (leads to generic corporate bs) and say what you really think and give examples to "show, don't tell".
> That's why we decided to build XXXXX — an all-in-one work management software that is simple to learn and easy to use.
What's missing IMHO is this: why did you undertake the drudge of building this? All software creation is motivated by a disatisfaction with what's already out there, so what is the unique point of view that motivated you and... it is hoped, will motivate an audience who shares that point of view. It's not why you are better, cheaper, faster (those are terrible vectors for positioning btw) it's what makes you different.
Are you anal-retentive about detail and hyper-connectedness (JIRA)? Are you psychedelic burners who want to bend a spartan UX into infinite directions (Asana)? Are you cutesy but robust (Trello)? Are you so hyper-opinionated about product management to the point of pedantry (Basecamp)? All these are perfectly cromulent points of view by the way. Marketing positioning is about articulating YOUR point of view, in order to activate the tribe that shares it.
For more on this see Simon Sinek or Chris Lochead. This is my favorite topic in the world. Good luck with your product!