Hmm... it would be a huge twist of irony if these can be developed in conjunction with OLEDs to create paper-based displays.

OK, I'll be the one to ask... how is that ironic?

Well, the paper-based displays may be used in e-books, thus eliminating/reducing the use of paper.

There goes the rest of the Amazon.

Most of the paper comes from tree farms.

The Amazon is being fucked because of two things.

1. Furniture - old tropical tree are too valuable for paper.

2. The Brazilian government subsidizes farmers turning jungle into farmland. Because jungle is "unproductive" and farm products can be taxed.